Inbox Zero was initially coined by Merlin Mann. A common misconception is that Inbox Zero is simply having an Inbox with no items. This isn’t true! Inbox Zero is actually “the amount of time an employee’s brain is in his or her inbox”.

As a result of striving for an empty inbox (we’ll call this “fake inbox zero”), some people resort to methods such as:

• Going nuclear, whereby the user just clears all items by archiving and/or deleting.
• Running a search/filter on specific items as and when needed and letting the other items pile up, making the process more arduous each time around. Think of it like never cleaning your room, but knowing “that special place” you leave your keys!
• Avoiding it altogether, mistaking ignorance for bliss.

Alright, so that’s all fine and good if it’s your own personal inbox. Sure, maybe the latest deals are just more, unnecessary noise and you really don’t need any more inspirational quotes to lighten up your day… but what about business!?

What about when risk is involved, along with customer satisfaction, work related events and other deadlines you have coming up? What about internal email/messaging and org-wide notices?

Well, everything has its time, place and responsible persons. Enter YUDOmail. YUDOmail enables businesses and teams to achieve Inbox Zero WITHOUT going nuclear, deleting stuff you shouldn’t, and losing things you have to follow up on.